1972-2022: 50 years of NUPI - Half a century of industrious courage!

On Friday September 9th, on the company's 50th anniversary, a big party was celebrated for the women and men who work for NUPI in the industrial area of ​​Busto Arsizio. NUPI is a manufacturing excellence: a world leader in the design and production of plastic pipes and fittings. Every year, NUPI produces 25,000 tons of pipes and fittings for the transport of hot and cold water, gas, oil, fuels, and chemicals. It was founded exactly 50 years ago by Luigi Genoni, born in 1936. The production plants are in Busto Arsizio, Castel Guelfo di Bologna, Imola, Houston (Texas) and Early Branch (South Carolina). The historical moment we are going through is full of critical issues, yet NUPI decided to celebrate. "Of course! Half a century of constant and passionate commitment - underlines Luigi Genoni forcefully - represents the ideal opportunity to celebrate. I have always believed, and I continue to believe, that with the appropriate knowledge and skills, combined with skills, concreteness and courage, the most ambitious goals can be achieved. I have always believed in the future of our products. I think 50 years of production are a good start! The future must be conquered, it is not enough to just try to predict it”. A recipe, that of Luigi Genoni, which has in fact demonstrated all its effectiveness. “It's true. I would like to clarify - says the company's CEO Marco Genoni, born in 1965 - that the most important ingredient of my father's 'recipe' is the people who work with us. They are our real strength, the engine that allows us to face the challenges of the market and to continue growing and improving every day. This is their party!”. The party was an opportunity to talk about the numerous socio-economic critical points that will certainly characterize the second half of 2022. The economic journalist Luciano Landoni (author of numerous books focused on doing business in Italy) interviewed first Luigi Genoni, founder of NUPI and subsequently some of the main exponents of the institutions and the economic and academic areas of the territory. Among others, the Mayor of Busto Arsizio, and President of the area of Varese Emanuele Antonelli; the President of the Unione degli Industriali of the area of Varese Roberto Grassi and the President of LIUC-Cattaneo University Riccardo Comerio.